Jinro Redesign

2023

This project was completed for a package design class, where the assignment centered on reimagining existing packaging with a fresh aesthetic. I selected Jinro Soju because, while their current design is strong, I felt it lacked the vibrancy and flair needed to stand out. To address this, I created a modern look that contrasted with their traditional branding, helping the product draw more attention on store shelves. At the same time, I wanted to keep it recognizable for loyal consumers, so I included subtle references to the brand. For example, the three circles in the center represent lily pads, which connect back to their mascot, the toad.